few weeks ago, as the college sports universe was just beginning to grasp the reality of name, image and likeness, one specific announcement sent waves rippling across the country.

A Miami Hurricanes supporter promised each scholarship football player a monthly check of $500 if they endorsed his business, a chain of mixed martial arts gyms.

This is the company’s second NIL venture. On the heels of the Miami football team’s deal, Yummy offered the Miami basketball team a similar $500-a-month endorsement arrangement for a year. So far, eight players have opted into that deal, says Johnson. That’s a near $50,000 investment.

It’s all been inspired by Dan Lambert, the Miami booster who made the splashy offer last month to Hurricane football players to endorse American Top Team, his MMA training academy. The marketing operation has been dubbed “Bring Back the U.”

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